Introduction

What's Meant By a Strategic Plan

A strategic plan is simply a program or way to manage resources so as to make profits. A

well documented strategic plan also help raise finance for the business.

Further, a strategic plan is a detailed long term action plan of where you want to take your business and how you want to get there.

Some managers think of the plan as a business blueprint. Others consider it to be a roadmap, management mix, game plan etc. These terms all have one thing in common in that these are emphasis the importance of plans as guidelines toward the achievement of specified goals.

A brief outline of a generic strategic plan is given below:

Current Performance Analysis:

Business Competencies

Resources

Superiorities

Business Objectives

Tactics