| Herein are the barebones version of a business plan. This format could prove useful to those of you in a real hurry. Use these materials when a 'quickie' approach is appropriate: i.e. for those requiring a thumbnail sketch of your plan. | Title: | Date: | | Company name: | | Basic idea: | |
1. MARKET SITUATION (Feasibility)Do prospects like our concept? Do they like our sample model? Were there purchases in the test market? Why will prospects buy? Why are we better than competition? What need do we fill? Remarks: 2. WEAPON RESOURCES (Company facts)| Strengths: | Opportunities: | | Weaknesses: | Threats: | | Remarks: |
3. OBJECTIVES | Objectives | Period 1 | Period 2 | | sales | $ | $ | | Profits | $ | $ | | Remarks: |
4. MARKET PLAN| Product/service | Promotion: | | Packaging: | Personal selling: | | Price: | Physical distribution: | | Premiums: | Public relations: | | Advertising: | | Remarks: |
5. PRODUCTION PLAN| Start date: | Volume | | Total cost: $ | Unit cost: $ | | Remarks: |
6. FINANCE PLAN| Amount needed: $ | Borrow: $ | | Cash on hand: $ | Sell shares: $ | | Remarks: |
7. PEOPLE PLAN| Staff needed: | Duties: | | Sources: | Training: | | Remarks: |
8. OUTSIDER PLAN| Banker/Lawyer: | Friends: | | Accountant/ Supplier: | SBA: | | Remarks: |
9. SELLING THE PLAN| Prepare: | Give summary: | | Show $ goals | Ask for OK: | | Remarks: |
10. TIME PLAN (Next 3 steps)| Who does what | When | | 1. | | | 2. | | | 3. | | | Remarks: |
Maxwell Smart's'The back of the Envelope Plan'Date:__________________ Company:___________________________________ SWOT: Situation, weapon, Objective tactics Situation (5 W's): __________________________________ Inside:_________________________________________ Outside:________________________________________ Weapon resources:______________________________ _______________________________________________ Objective:_____________________________________ Tactics:________________________________________ Market (8 P's):__________________________________ (Feasible?) ____________________ Product:_______________________ Finance (Sales)$ _______________ (Profit)$_______________ People: ________________________ Outsiders:_______________________ Sell the idea:____________________ Time (next step):_________________ Back of a business card planSWOT: Situation, Weapons, Objectives, Tactics
Tactics: Mark-Prod-Fin-POST
Market, Production, Finance,
People, Outsiders, Selling the idea, Time |
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